Scott Case

Did Cash for Appliances Work?

Author: Scott Case

premium CONTENT

March 01, 2011

It’s a huge success? It hasn’t gone anywhere? Actually, it’s a little of both. Fifty states and six territories have launched Cash for Appliances programs since late last year. ... [continue reading]

Making Energy Efficiency Emotionally Appealing

Author: Scott Case

free CONTENT

September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]