Natural Insulation Products
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Soft on the environment - and sometimes even soft to the touch - natural insulation products are filling a growing market niche. [continue reading]
A Whirlwind Startup
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Starting a new business isn’t usually a cakewalk, but some needs just cry out to be filled. In 2002 Mike Woodson was a telecommunications engineer in Ridgeland, Mississippi,... [continue reading]
The Right Way Is Right
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Joe Kuonen, president of Comfort Diagnostics and Solutions in Sherwood,Arkansas, didn’t want to be a contractor anymore. He wanted to be an energy guru.That’... [continue reading]
Guaranteed to Succeed
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Although coping with hurricanes is difficult, it does offer the opportunity to make homes more energy efficient and comfortable. [continue reading]
Cutting-Edge Construction
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Shannon Balts and her husband, Kevin Balts, of Balts Construction of the Chippewa Valley, in Wisconsin, pride themselves on running a family-friendly company that is open to new ideas.... [continue reading]
Remodeling a Business
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It would be hard to imagine a more ardent, outspoken proponent of home performance principles than Darin Hughes, president of Hughesco, Incorporated, in Amherst,New York. “We don&... [continue reading]
His Own Brand of Marketing
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Getting a home’s performance problems treated in a systematic way requires leaping two hurdles. First, contractors need to be trained to use a wholehouse approach; second, customers ... [continue reading]
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