
Spotlight Article:
Driving Demand for Home Energy Improvements
Looking across 30 years of energy efficiency programs that have targeted the residential market, we find that many of the same issues that confronted past program administrators are relevant today.
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Branding Our Industry - The Need for Consensus
free CONTENT
News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

Bailey Family Earns Bragging Rights
free CONTENT
Our attempt to improve the energy efficiency of our home began in 2008, after the electrical portion of our utility bill soared over $400. We had long been resigned to a steep energy bill, in part because ... [continue reading]

Driving Demand for Home Energy Improvements
free CONTENT
Looking across 30 years of energy efficiency programs that have targeted the residential market, we find that many of the same issues that confronted past program administrators are relevant today. [continue reading]

The Learning Curve of Living Green
free CONTENT
Minneapolis-based Xcel Energy and launched the Home Energy Squad to help homeowners make snap, yet sound, decisions when it comes to saving energy. [continue reading]

Bag It and Forget It!
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In 2010, I started looking for an inexpensive yet practical way to install a " plug" in the floor cavities between the first and second floors in balloon-framed homes. [continue reading]

Making Energy Efficiency Emotionally Appealing
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The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]



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