When Above Average Is Not Good Enough
Let’s imagine two neighboring families on a residential block—the Joneses and the Smiths. Their homes are of comparable size and age, and both are families of four, living typical middle-class lifestyles. ...
The housing industry may be in a slump in parts of the country, but in and around Sacramento, California, one type of housing is selling at twice the rate of its competitors—the SolarSmart ... [continue reading]
Environmentalists, ordinary citizens, and some politicians are becoming increasingly alarmed by the effects of climate change, and are loudly calling for federal and state governments to adopt serious policies to combat it. It is vital ... [continue reading]
Conservation Services Group (CSG), the nonprofit that I manage, has been designing, developing, and delivering innovative energy efficiency and renewable energy programs for more than two decades. Starting in the late ’90s CSG began ... [continue reading]
Rising energy prices and environmental concerns have increased interest among consumers, design professionals, and the trades in green building technology and energy efficiency—or green energy, for short. In response to this combination of ... [continue reading]
In July 2007, Pacific Gas & Electric Company (PG&E) hosted the Affordable Comfort, Incorporated, (ACI) summit “Moving Existing Homes Toward Carbon Neutrality.” The summit brought together 99 motivated experts, mostly from the United ... [continue reading]
Most of us are aware that marketing greatly impacts the way consumers make decisions and ultimately make purchases or investments. ...
Hawaii is notorious for leading the nation in aloha spirit—and solar power. Up to 53% of Hawaii’s ...