Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Selling High-Performance Audits

Author: Gord Cooke
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September 03, 2009

A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]

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Green Marketing & Leveraging the Internet

premium CONTENT
September 03, 2009

Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]

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Marketing Home Performance

Author: Ed Thomas
premium CONTENT
September 03, 2009

Tactics of Successful Contractors [continue reading]

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Comfort: Undervalued, Misunderstood, Undersold

Author: Tony Woods
premium CONTENT
January 03, 2009

What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]

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The Smart Sell

Author: Steve Tratt
premium CONTENT
January 04, 2008

Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]

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Mastering the Green Marketing Campaign

Author: Bob Taber
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November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

Energy Education Data Jam 2014

Michael Wheeler

Energy Education Data Jam 2014

Shortly after taking office in 2009, President Obama launched the Open Government Initiative, an effort to increase transparency, participation, and ...

Energy OutWest 2014

Jim Gunshinan

Energy OutWest 2014

I was at the Energy OutWest Conference several years ago, but a memory still stands out from that event. I ...

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