Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Mastering the Green Marketing Campaign

Author: Bob Taber
premium CONTENT
November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

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April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
premium CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

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Contractor's Marketing Success

archive CONTENT
January 01, 1999

Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]

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Contractors Profit in Open Market

archive CONTENT
July 01, 1998

Faster than you can caulk a windowsill, California is restructuring its electric industry. In the process, the state is radically changing the way efficiency services are funded and delivered. [continue reading]

NESEA Hudson Valley Group May 2016 Monastery Retrofit Workshop

Luis Hernandez

NESEA Hudson Valley Group May 2016 Monastery Retrofit Workshop

NESEA Hudson Valley Group welcomes you to ourspring 2016 Monastery Workshop Series. The main purpose of this project is to ...

Millennials Trust the Smart Home Revolution, but For How Long?

Andy Heikkila

Millennials Trust the Smart Home Revolution, but For How Long?

Brands and products that aren’t trusted by Millennials are doomed to fail, with Gen Y making up more ...

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