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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
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Selling High-Performance Audits
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A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]
Green Marketing & Leveraging the Internet
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Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]
Comfort: Undervalued, Misunderstood, Undersold
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What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]
The Smart Sell
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Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]
Mastering the Green Marketing Campaign
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Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]
Brittney Sheffield
How Third-Party Utility Providers Work
Many people know that there are ways to save on your utility services, however there are plenty of people who ...
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