Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]
News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]
With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]
A Pause for Reflection: After 30 Years, Conservation Services Group Considers the Future of Energy Efficiency
In early September, Conservation Services Group (CSG) celebrated its 30-year anniversary with more than 200 guests. During the celebration at the ...
Winners for the Department of Energy’s 2014 Housing Innovations Award were announced on September 23rd during a special event ...