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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
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Branding Our Industry - The Need for Consensus
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News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Using Web and Social Media in Your Business
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Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
Making Energy Efficiency Emotionally Appealing
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The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
Taking the First Steps To Sustainability
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A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]
If You Build It, They Will Come. . . But Will They Buy?
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With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]
How to Win the Job
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Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]
Scott Donnelly
GreenExpo365 Host
Keeping a home cool in the summer yet warm in the winter is a tough request. The choice of quantity ...
Doug Garrett
Code Conflict Between 2012 IRC and 2012 IECC
It has come to my attention that there may be a building science-based conflict in the language of the 2012 International ...
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