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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
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Branding Our Industry - The Need for Consensus
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News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Using Web and Social Media in Your Business
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Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
Making Energy Efficiency Emotionally Appealing
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The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
Taking the First Steps To Sustainability
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A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]
If You Build It, They Will Come. . . But Will They Buy?
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With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]
How to Win the Job
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Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]
Brittney Sheffield
How Third-Party Utility Providers Work
Many people know that there are ways to save on your utility services, however there are plenty of people who ...
Neil Grigsby
Northwest Energy Star Super-Efficient Homes—#6: The Pumpkin Ridge Passive House
The Pumpkin Ridge Passive House is one of six super energy-efficient homes being highlighted this year by Northwest Energy Homes&...
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