Spotlight Article:
Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
Keep Reading
FILTER ARTICLES
Branding Our Industry - The Need for Consensus
free CONTENT
News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Using Web and Social Media in Your Business
premium CONTENT
Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
Making Energy Efficiency Emotionally Appealing
free CONTENT
The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
Taking the First Steps To Sustainability
premium CONTENT
A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]
If You Build It, They Will Come. . . But Will They Buy?
free CONTENT
With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]
How to Win the Job
free CONTENT
Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]
Kara Saul Rinaldi
HOMES Act Will Save Homeowners Energy, Money
Representatives David McKinley (R-WV) and Peter Welch (D-VT) re-introduced the Home Owners Managing Energy Savings (HOMES) Act, H.R. 2127, yesterday ...
Macie Melendez
Adventures in Blower Door Testing
When Steve Mann (of Home Energy Services) asks you to come along for the first blower door testing in a ...
Online Forum for Homeowners
Visit the Home Energy Saver Community for tons of free info on how to save energy.
Join here!
Home Energy E-Newsletter
Sign up for our free monthly
E-Newsletter!
E-Newsletter!
© Home Energy Magazine 2013, all rights reserved.