Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Maryland Home Performance with Energy Star: Lessons to Share on Marketing and Rebates

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November 02, 2011

Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]

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Branding Our Industry - The Need for Consensus

Author: Peter Troast
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November 02, 2011

News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

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Using Web and Social Media in Your Business

Author: Peter Troast
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November 02, 2011

Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]

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Making Energy Efficiency Emotionally Appealing

Author: Scott Case
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September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]

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Taking the First Steps To Sustainability

Author: Blaine Fox
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May 01, 2011

A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]

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If You Build It, They Will Come. . . But Will They Buy?

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May 01, 2011

With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]

New Brochure From Independent Rating Agency Shows How To  Evaluate Window Films

Steve Capoccia

New Brochure From Independent Rating Agency Shows How To Evaluate Window Films

Homeowners may continue to enjoy their single pane glass windows and gain energy efficient advantages for up to 80% ...

Taming the Other Energy Hog Lurking in the Basement

Joanna Mauer

Taming the Other Energy Hog Lurking in the Basement

Last summer, DOE issued new efficiency standards for furnace fans, which are a little-known energy hog that may be lurking ...

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