Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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How to Win the Job

Author: Mike Gorman
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September 03, 2009

Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]

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Selling High-Performance Audits

Author: Gord Cooke
premium CONTENT
September 03, 2009

A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]

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Green Marketing & Leveraging the Internet

premium CONTENT
September 03, 2009

Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]

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Marketing Home Performance

Author: Ed Thomas
premium CONTENT
September 03, 2009

Tactics of Successful Contractors [continue reading]

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Comfort: Undervalued, Misunderstood, Undersold

Author: Tony Woods
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January 03, 2009

What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]

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The Smart Sell

Author: Steve Tratt
premium CONTENT
January 04, 2008

Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]

Encouraging Homeowners to Invest in Impact-Rated Windows

Jason Fowler

Encouraging Homeowners to Invest in Impact-Rated Windows

If you work with homeowners who live somewhere inland, one of their top considerations when choosing new windows for their ...

Lessons from Energy Efficiency Advisors: Getting Homeowners Onboard with Home Performance

Scott Mellberg

Lessons from Energy Efficiency Advisors: Getting Homeowners Onboard with Home Performance

Homeowners are often aware of the different problems they experience in their homes: uncomfortable rooms, high utility bills, poor indoor ...

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