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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
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Selling High-Performance Audits
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A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]
Green Marketing & Leveraging the Internet
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Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]
Comfort: Undervalued, Misunderstood, Undersold
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What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]
The Smart Sell
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Using the right approach to energy efficiency upgrades can mean the difference between success and failure for a home performance contractor. [continue reading]
Mastering the Green Marketing Campaign
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Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]
Kara Saul Rinaldi
HOMES Act Will Save Homeowners Energy, Money
Representatives David McKinley (R-WV) and Peter Welch (D-VT) re-introduced the Home Owners Managing Energy Savings (HOMES) Act, H.R. 2127, yesterday ...
Macie Melendez
Adventures in Blower Door Testing
When Steve Mann (of Home Energy Services) asks you to come along for the first blower door testing in a ...
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