Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]
A panel of successful Home Performance with Energy Star contractors gives candid answers to questions about auditing homes and correcting problems in ways that make customers happy and their businesses thrive. [continue reading]
Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. [continue reading]
What part of the word "comfort" doesn't the home performance industry understand? Most of it, says Tony Woods of ZERODRAFT. [continue reading]
Most of us are aware that marketing greatly impacts the way consumers make decisions and ultimately make purchases or investments. ...
Hawaii is notorious for leading the nation in aloha spirit—and solar power. Up to 53% of Hawaii’s ...