Spotlight Article:
Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
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Screening Leads
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Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]
Sales Strategies Roundtable
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The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]
Marketing Essentials
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Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no ... [continue reading]
Building the Bottom Line
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Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]
Contractor's Marketing Success
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Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]
Contractors Profit in Open Market
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Faster than you can caulk a windowsill, California is restructuring its electric industry. In the process, the state is radically changing the way efficiency services are funded and delivered. [continue reading]
Brittney Sheffield
How Third-Party Utility Providers Work
Many people know that there are ways to save on your utility services, however there are plenty of people who ...
Neil Grigsby
Northwest Energy Star Super-Efficient Homes—#6: The Pumpkin Ridge Passive House
The Pumpkin Ridge Passive House is one of six super energy-efficient homes being highlighted this year by Northwest Energy Homes&...
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