Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]
Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]
The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]
Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no ... [continue reading]
Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]
Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]
Huge changes are happening across a variety of industries that will significantly change the way we live. These include the ...
While working on my upcoming article about California's owner-builder movement and its connection to today's tiny homes, I reconnected with ...