Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Mastering the Green Marketing Campaign

Author: Bob Taber
premium CONTENT
November 04, 2006

Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]

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Screening Leads

Author: Mike Groman
premium CONTENT
April 16, 2006

        Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]

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Sales Strategies Roundtable

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April 16, 2006

        The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]

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Marketing Essentials

premium CONTENT
April 16, 2006

        Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no ... [continue reading]

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Building the Bottom Line

Author: Mike Gorman
free CONTENT
July 01, 2005

        Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]

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Contractor's Marketing Success

archive CONTENT
January 01, 1999

Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]

Sense and Survivability: How Evolution Shapes Design Decisions

Samuel Pobst

Sense and Survivability: How Evolution Shapes Design Decisions

The 3.8 billion years of evolution of the DNA strand that uniquely identifies the human genome has invested in humanity a ...

Energy Analysis: So Much to Know...

Shawna Henderson

Energy Analysis: So Much to Know...

It's hard to wrap your head around the amount of number crunching that goes into energy analysis, and how to ...

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