Behavior Change Requires a Human Touch

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Behavior Change Requires a Human Touch

People across the nation are seeking new ways to save energy, reduce bills, and increase comfort in their homes. Utilities, consumer organizations, and home energy service providers are poised to answer that call, using next-generation ...

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Can We Transform the Market Without Transforming the Customer?

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January 01, 1994

Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]

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Detroit Edison Saves

Author: Dave Brook
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November 01, 1993

Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]

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Consumers and Compact Fluorescents

Author: Louis Rasky
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November 01, 1993

How do you convince people to abandon "cheap" incandescent light bulbs for compact fluorescents lamps (CFLs) which can cost 12-15 times more and offer the "same" results--light? [continue reading]

Become a Citizen Scientist

David Grieshop

Become a Citizen Scientist

Reality-LLC is my consulting firm based in southern Arizona.  Water is a precious resource here—as it is ...

Sales Funnels Are Funny Shaped Things

Shawna Henderson

Sales Funnels Are Funny Shaped Things

One challenge seems to be at the forefront of a lot of the discussions I'm having with colleagues and ...

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