Behavior Change Requires a Human Touch

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Behavior Change Requires a Human Touch

People across the nation are seeking new ways to save energy, reduce bills, and increase comfort in their homes. Utilities, consumer organizations, and home energy service providers are poised to answer that call, using next-generation ...

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Can We Transform the Market Without Transforming the Customer?

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January 01, 1994

Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]

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Detroit Edison Saves

Author: Dave Brook
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November 01, 1993

Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]

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Consumers and Compact Fluorescents

Author: Louis Rasky
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November 01, 1993

How do you convince people to abandon "cheap" incandescent light bulbs for compact fluorescents lamps (CFLs) which can cost 12-15 times more and offer the "same" results--light? [continue reading]

Point-of-Sale Energy Efficient Financing

Macie Melendez

Point-of-Sale Energy Efficient Financing

It’s no secret that finances are often a barrier to home performance upgrades for homeowners. This is precisely ...

Sales is the Engine that Pulls the Train

Mike Gorman

Sales is the Engine that Pulls the Train

Without sales a terrible thing happens: nothing. In our corner of the shelter industry, the role of salesperson is played ...

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