Behavior Change Requires a Human Touch
People across the nation are seeking new ways to save energy, reduce bills, and increase comfort in their homes. Utilities, consumer organizations, and home energy service providers are poised to answer that call, using next-generation ...
Technologically, residential energy conservation is a huge success. Refrigerators are twice as efficient as they were in 1973, furnaces one-third more efficient, and light bulbs four times more efficient. [continue reading]
Detroit Edison turned the prospect of $14 million in unpaid bills into a success story by combining consumer education with energy conservation measures. [continue reading]
Most of us are aware that marketing greatly impacts the way consumers make decisions and ultimately make purchases or investments. ...
Hawaii is notorious for leading the nation in aloha spirit—and solar power. Up to 53% of Hawaii’s ...