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Making the Case for Case Studies
Everything you need to know about making case studies work for you.
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Making the Case for Case Studies
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Everything you need to know about making case studies work for you. [continue reading]
Maryland Home Performance with Energy Star: Lessons to Share on Marketing and Rebates
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Maryland joined HPwES as a sponsor in late 2007. For four years the program has faced the challenge that every home performance contractor and utility program manager encounters... [continue reading]
Branding Our Industry - The Need for Consensus
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News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]
Using Web and Social Media in Your Business
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Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]
Making Energy Efficiency Emotionally Appealing
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The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]
Taking the First Steps To Sustainability
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A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]
Macie Melendez
Conversations from the Wx Frontlines: Robert Parkhurst
At the most recent National Weatherization Training Conference that took place in New Orleans, Louisiana, six people were presented with ...
Macie Melendez
Home Performance and the Real Estate Market: A Perfect Match
If the home performance industry had an online dating profile, it would likely be looking for someone with a great ...
