Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

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Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility

The first step in selling energy conservation is gaining the confidence of your clients.

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Branding Our Industry - The Need for Consensus

Author: Peter Troast
free CONTENT
November 02, 2011

News flash: The home performance industry hasn't reached the mainstream. We've been slogging away for 25 years or more, making families happy and homes healthy. But the perceived value of our work has yet to reach critical mass in the general populace. [continue reading]

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Using Web and Social Media in Your Business

Author: Peter Troast
premium CONTENT
November 02, 2011

Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. [continue reading]

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Making Energy Efficiency Emotionally Appealing

Author: Scott Case
free CONTENT
September 03, 2011

The problem is that consumers don't make buying decisions rationally. So what can we do to sell our product -- home energy retrofits -- based on its emotional appeal? [continue reading]

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Taking the First Steps To Sustainability

Author: Blaine Fox
premium CONTENT
May 01, 2011

A business consultant shares what makes some contractors vulnerable to changing market forces and what keeps others on the road to long-term sustainability. [continue reading]

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If You Build It, They Will Come. . . But Will They Buy?

free CONTENT
May 01, 2011

With few banks loaning money and a more competitive market, how can high-performance new-home builders market their homes? Here are some success stories. [continue reading]

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How to Win the Job

Author: Mike Gorman
free CONTENT
September 03, 2009

Your salesperson should spend the most time working on sales with the easiest-to-close, most promising leads. Screening to find those leads is the first part of an effective sales system. [continue reading]

Energy OutWest 2014

Jim Gunshinan

Energy OutWest 2014

I was at the Energy OutWest Conference several years ago, but a memory still stands out from that event. I ...

Energy Upgrade California—Up Close and Personal Part 2

Jim Gunshinan

Energy Upgrade California—Up Close and Personal Part 2

I am in San Diego for the Energy Out West conference, and I want to write about it, but while ...

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