Selling Energy Conservation: The Art of Educating, Listening, Partnership, and Flexibility
The first step in selling energy conservation is gaining the confidence of your clients.
Built Green makes great economic and environmental sense, but the public wasn't buying it - until now. [continue reading]
Asalesperson should spend most of his or her time working on those sales that have the easiest-to-close, most promising leads.There are three main elements to look for in ... [continue reading]
The sales process starts the minute a company representative enters a potential customer’s home. In the home performance business, all sales calls start with an assessment—... [continue reading]
Home performance contractors are often excellent mechanics and artists, ever driven to deliver a high-quality product, but they sometimes lack expertise in business management. No business can flourish without ... [continue reading]
Many contractors have heard of the energy-efficient mortgage (EEM)--a government-sponsored financing tool that allows home buyers to roll the cost of retrofitting their homes with cost-effective, energy-efficient features into a mortgage. [continue reading]
Most of us are aware that marketing greatly impacts the way consumers make decisions and ultimately make purchases or investments. ...
Hawaii is notorious for leading the nation in aloha spirit—and solar power. Up to 53% of Hawaii’s ...