Gulf Coast Upgrade
July 01, 2011
Affordable and efficient can co-exist — even after a disaster
Unless you’ve experienced it yourself, it’s hard to imagine the many ways in which postdisaster reality completely alters the conventional patterns of daily life. This is especially true in the wake of severely damaging natural disasters that affect an entire region. In the case of hurricanes Katrina and Rita—which wreaked havoc along the Gulf Coast from Florida to Texas in late August and late September 2005—individual lives, whole communities, and local businesses experienced personal and professional chaos, dislocation, and loss. This dramatically transformed operating landscapes and posed humbling challenges on a scale, and for a period of time, that would have been previously unimaginable for everyone involved.
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