Reaching the Underserved
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A version of this article appears in the Summer 2019
issue of Home Energy Magazine.
June 01, 2019
A Collaborative Approach to Serving Income-Qualified Customers
At Columbia Gas of Ohio, we work to identify and engage income-qualified customers, with the goal of providing them no-cost services to increase the energy efficiency of their homes and reduce their energy bills. We made a switch in 2017 from marketing primarily to customers who were participating in the utility energy assistance programs to marketing campaigns designed for lower-income customers who were not participating in the energy assistance programs. Although we succeeded in increasing program awareness, we discovered decades-old program policies that were limiting income-qualified customers from participating in the program. These were
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