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Green Marketing & Leveraging the Internet

September/October 2009
This article originally appeared in the September/October 2009 issue of Home Energy Magazine.
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September 03, 2009
Successful builders and remodelers are making green in building green. Even in this challenging economy, companies marketing and selling green products and services are succeeding by offering affluent consumers environmental choices that fit their personal philosophy and lifestyle. ServiceMagic.com, an online lead generation company with over 60,000 contractor members, created a series of green articles aimed at homeowners who wanted to know more about greening a variety of home improvement projects, including kitchen, bath, and basement renovations. Forty-six percent of homeowners who submitted requests for home improvement projects indicated an interest in making the project green. Consumer interest in building green projects is increasing every day, and successful building contractors are taking advantage of this trend. Building Your Business Through the Internet Homeowners are going to the Internet in ever-increasing numbers to find assistance for their home improvement projects. The stats are staggering. A recent study conducted by comScore, Incorporated, a leading Web behavior research firm, found that online searches to find local businesses and products grew 58% in the last year alone. That means that figuring out an online marketing strategy is no longer an option but a mandatory part of doing business in today’s world. Figuring out ...

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