A Whirlwind Startup

November/December 2004
A version of this article appears in the November/December 2004 issue of Home Energy Magazine.
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November 01, 2004
        Starting a new business isn’t usually a cakewalk, but some needs just cry out to be filled. In 2002 Mike Woodson was a telecommunications engineer in Ridgeland, Mississippi,who was facing a probable layoff.He was having lunch with a friend who said he knew someone who was having trouble finding anyone to install a geothermal heat pump, and that sounded like a business opportunity to him.“My response was, I thought you need a volcano for that,” says Woodson. But he started searching the Internet for information on geothermal heat pumps and expanded from there to topics related to energy efficiency. He found an Energy Star Web site that quoted a study revealing that 40% of conditioned air was leaking out of ductwork.“That caught my interest,”Woodson says.He put down his mouse,went up into his attic, and found gaping holes in his ductwork.He called a friend, asked if he could crawl around in his attic and, sure enough, he found holes in his ductwork. His lunching buddy, Jerold Sit, had holes in his ductwork, too.A business plan was born.       &...

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