From HVAC to Home Performance Contracting
March 10, 2007
Matthew Holtkamp knew when he was in technical school at Indian Hills Community College in Ottumwa, Iowa, that he would have his own HVAC business some day. In 1996 his dream became a reality when he founded Holtkamp Heating and Air Conditioning (HHVAC)—a company specializing in service, preventive maintenance, and replacement of existing HVAC systems—in Atlanta, Georgia. With Holtkamp’s expertise and diligence and his wife Suzanne’s marketing and business skills, the company had what it takes to succeed. Holtkamp is a charismatic and outgoing guy, so HHVAC got a lot of referrals from friends and acquaintances. And by focusing on existing homes, Holtkamp increased his new company’s chance of success. Several of his friends had begun businesses that supplied HVAC services to the new-construction market—and had failed because margins for new-homes installations were much tighter than margins for existing-homes installations.
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