SHARE

Caution: Heads May Explode

Posted by Macie Melendez on March 29, 2012
Caution: Heads May Explode
It's a fact: 75% of companies now use Twitter as a marketing channel.

While listening to Peter Troast of Energy Circle and Allison Bailes of Energy Vanguard speak in front of a room about social media and Internet marketing for the home performance industry, it's easy for your head to feel like it may explode. In the best possible way, of course.

I was lucky enough to get this feeling today as the duo tag-teamed a presentation titled "Internet Marketing 201: Advanced Techniques in Web and Social Media" at the ACI National conference in Baltimore. Now, as I'm writing this blog, my mind is reeling with items I should be doing (including keywords, finding images online to accompany the blog, is there a video I can include?). It's exhausting. And I know I'm not the only one that feels this way, which is why Peter and Allison were nice enough to share some quick easy tips with us.

Here were some of my personal favorites that I hope you'll also find useful.

7 Twitter Tips for Newbies:

  1. Be patient.
  2. Find your people. (Lists on Twitter are a great way to do this.)
  3. Observe.
  4. Interact.
  5. Don't just promote your company.
  6. Learn the protocols.
  7. Read "How to Manage Twitter" by Chris Brogan.

3 Steps to Turn Traffic (to your website) Into Leads (for your business):

  1. Have credibility.
  2. Use effective calls to action.
  3. Offer white papers and other downloads for free. (In return, request their basic information, such as name, company, and contact.)

A Few Blogging Tips:

  • Aim for somewhere between 500 and 800 words per post.
  • Keep the season in mind. (If it's winter, write about heating systems, for example.)
  • Update regularly.
  • Have fun and meaningful content.

Although there's much more to Internet marketing and social media than this, it's a good place to begin. Also, don't be afraid to ask questions of our home performance peers. Start a discussion on Home Energy Pros, browse Facebook, read blogs...it all helps. Good luck!

 

Photo courtesy of linkedmediagrp.

Comments
Add a new blog comment!

Enter your comments in the box below:

(Please note that all blog entries and comments are subject to review prior to posting.)

 

<< Back to blogs

While we will do our best to monitor all comments and blog posts for accuracy and relevancy, Home Energy is not responsible for content posted by our readers or third parties. Home Energy reserves the right to edit or remove comments or blog posts that do not meet our community guidelines.

Email Newsletter

Home Energy E-Newsletter

Sign up for our free monthly
E-Newsletter!

Harness the power of
HOME PERFORMANCE!

Get the Home Energy
e-newsletter

FREE!

SUBSCRIBE

NOW!