Mechanical Specifications

We prefer that ads be sent in high-resolution (266 dpi minimum) image file formats, such as PDF (press-optimized), EPS (outlined fonts), TIFF, or JPEG. Ads can be sent via e-mail, Zip disk, or CD-ROM. We also accept Quark files, which should be collected with all accompanying graphics and fonts in one folder. If sent via e-mail, files should be compressed into a Stuffit or Zip file. E-mailed EPS or TIFF graphics also need to be compressed. We also accept film negatives (133 line-screen, emulsion up) and paper positives (100-133) lines, grayscale only). All color ads should be in CMYK format, and the darkest areas should be less than 220% total ink.

For digital 4-color cover ads, please call for specifications.

To ensure timely delivery, we suggest that advertising materials be sent via a traceable method such as UPS or Federal Express. All advertising agreements, artwork, and other items should be sent directly to:

Advertising Department
Home Energy magazine
1250 Addison Street 211B
Berkeley, CA 94702

The publisher will make every effort to return artwork and disks in a timely fashion. However, the publisher is not responsible or liable for lost materials.

Cancellations of ads or advertising agreements must be made in writing at least 24 hours prior to closing date. Advertisers who cancel an ad agreement will be billed at the open rate for all previously run ads.

Sustainable Connections advertisements are contracted on an annual basis and are prepaid. No money will be refunded if the advertiser cancels before the ad has run six consecutive times.

Ad corrections should be submitted in writing by the materials deadline. If corrections are received after the materials deadline, the publisher will make every effort to institute them. However, the publisher is not responsible or liable if the corrections are not made.

Payment is made to Home Energy magazine and due 30 days from the invoice date. If payment terms are not met, the ad agreement can be terminated.

The publisher reserves the right to require advertisers to provide documentation to support any claims of product efficiency and performance contained in advertisements.

All advertisements are published with the understanding that the material complies with all U.S. postal regulations and other applicable federal and state laws. The advertiser and its agency warrant that they are authorized to publish the entire contents of the advertisement, and that all statements made therein are true. In consideration of acceptance of the advertising, the advertiser and its agency together and separately agree to indemnify and hold the publisher harmless from, and defend the publisher from, any and all claims or suitséincluding but not limited to libel, copyright infringement, invasion of privacy, and plagiarisméarising out of any advertising published.

The publisher reserves the right to refuse any advertisement for any reason at any time.

The publisher will not be bound by any conditions or requirements appearing on insertion orders, copy, or contracts that conflict with the provisions of this rate card or the policies of Home Energy, unless signed by the publisher.

The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for all monies that are due and payable to the publisher.

The publisher reserves the right to limit the space available to any advertiser in any one issue. Positioning of advertisements, except for covers, is at the discretion of the publisher.

The publisher cannot assume responsibility for errors or omissions in key changes. The liability of the publisher for any error, delay, or omission for which it may be held legally responsible shall not in any event exceed the cost of the advertising space, and in no event shall the publisher be liable for any loss of income, profit, or other damages to the advertiser resulting from the error.

The publisher will insert the word "advertisementë prominently into any advertisement, that simulates editorial content.